TG4 and LGFA announce continued sponsorship

TG4 has today announced a five-year extension of their sponsorship of the All-Ireland Ladies Football inter-county championships, with the new deal set to last until the conclusion of the 2027 season.

This deal extends TG4’s long-standing sponsorship and broadcast rights agreement with the Ladies Gaelic Football Association (LGFA) which has been ongoing since 2001. The partnership has evolved into one of the most recognised and innovative in world sport.

The deal ensures the partners will be able to commemorate and celebrate the 50th anniversary of the LGFA in 2024.

Speaking at the launch of the 2022 TG4 All-Ireland Championships, TG4 Director General Alan Esslemont hailed the new agreement as a “redoubling and intensification ofTG4’s most important sporting partnership.”

This is the second major renewal in partnerships for the LGFA this year, after Lidl, the National League sponsors, agreed to extend their deal for another four years taking their committed future until 2025.

TG4 has committed to screening 13 fixtures LIVE during the 2022 All-Ireland Championships, beginning on Saturday, June 11, with a double-header from the group stages of the TG4 All-Ireland Senior Championship.

The summer schedule will run until TG4 All-Ireland Finals day on Sunday, July 31, when the Junior, Intermediate and Senior Championship Finals will be screened exclusively LIVE on TG4.

Former Galway star Máire Ní Bhraonáin will lead TG4’s Peil na mBan Beo coverage once again for the forthcoming Championship season. The commentary team will be headed up by Brian Tyers.

They will be joined by expert panellists including former Cork stars Rena Buckley and Rhóna Ní Bhuachalla, ex-Waterford ace Michelle Ryan, former Dublin player Sinéad Finnegan, current TG4 Senior Players’ Player of the Year and 2021 All-Ireland Senior medallist Vikki Wall from Meath, and current Donegal player Emer Gallagher.

Esslemont went on to say regarding the new deal, “In 2000, both Ladies Football and the Irish language were matters deemed to be of very marginal concern in Ireland. By standing together as partners for over twenty years, LGFA and TG4 have managed to attain remarkable national success and status, bringing change to those societal views.

“For TG4 to fully achieve that parity, we need Government to address the TH4 Post-Covid funding strategy which aims to see TG4 moving from the margins of the public service media ecosystem to a place which better reflects the importance of the Irish language in today’s society in Ireland.

“In our new agreement with the LGFA, TG4 commits over the five years to gradually strengthen our live coverage of LGFA competitions and develop new programming which reflects and supports the LGFA community in Ireland and internationally.

Mícheál Naughton, President of the Ladies Gaelic Football Association, commented: “We are thrilled to announce the extension of our remarkable partnership with TG5 – and for an additional five years.

TG4 have been with us since 2001, when they provided live coverage of our Senior All-Ireland Final for the very first time, when Laois got the better of Mayo in a memorable game.

“Since then, TG4’s commitment and dedication to Ladies Gaelic Football has helped the sport to prosper to unprecedented levels.

Final year Journalism student in DCU. St. Pats reporter. Celtic supporter.

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